Otsuka SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1628

SWOT Analysis of Otsuka with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Otsuka Holding




Health Care

Tagline/ Slogan

People creating new products for better health worldwide


Through their experience they strive to provide innovative healthcare solutions to contribute to healthy lives of people worldwide.



Nutraceutical, CNS, Oncology related diseases

Target Group

Healthcare professionals, psychologists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

SWOT Analysis


1. It employs over 40,000 well trained people worldwide

2. Six key molecules in the last stages of development

3. It offers wide range of solutions in the treatment of cancer ranging from anti metabolites to many new strategies

4. Major player in Nutraceutical business in Japan


1. Expiry of patent of Abilify, their blockbuster drug in near future

2. They operate in low growth segment such as CNS

3. Dependence on single drug Abilify which accounts for the 50% of the sales

4. Limited presence in emerging markets


1. Growing in medical devices segment through Otsuka medical devices

2.  Expansion & globalization of Soy business

3. Increase sales channels in Asian market


1. Global economic slowdown

2. Natural disasters in Japan

3. Increasing stringency of healthcare regulations



1. Takeda pharmaceuticals

2. Abbott laboratories

3. Allergan

4. Astellas pharmaceuticals


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