Otsuka SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1555
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SWOT Analysis of Otsuka with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Otsuka

Parent Company

Otsuka Holding

Category

pharmaceutical

Sector

Health Care

Tagline/ Slogan

People creating new products for better health worldwide

USP

Through their experience they strive to provide innovative healthcare solutions to contribute to healthy lives of people worldwide.

STP

Segment

Nutraceutical, CNS, Oncology related diseases

Target Group

Healthcare professionals, psychologists.

Positioning

Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

SWOT Analysis

Strengths

1. It employs over 40,000 well trained people worldwide

2. Six key molecules in the last stages of development

3. It offers wide range of solutions in the treatment of cancer ranging from anti metabolites to many new strategies

4. Major player in Nutraceutical business in Japan

Weaknesses

1. Expiry of patent of Abilify, their blockbuster drug in near future

2. They operate in low growth segment such as CNS

3. Dependence on single drug Abilify which accounts for the 50% of the sales

4. Limited presence in emerging markets

Opportunities

1. Growing in medical devices segment through Otsuka medical devices

2.  Expansion & globalization of Soy business

3. Increase sales channels in Asian market

Threats

1. Global economic slowdown

2. Natural disasters in Japan

3. Increasing stringency of healthcare regulations

Competition

Competitors

1. Takeda pharmaceuticals

2. Abbott laboratories

3. Allergan

4. Astellas pharmaceuticals



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