Lupin SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4963
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SWOT Analysis of Lupin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lupin

Parent Company

Lupin

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Being lupin, enriching lives everyday

USP

Lupin is the world’s largest manufacturer of anti- tuberculosis drugs

STP

Segment

Anti TB segment, Cardiovascular, Oral and injectable, pediatric products API’s, Anti-Infectives segment

Target Group

Healthcare professionals, doctors treating patients suffering from TB, respiratory  &  cardiovascular diseases

Positioning

It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.

SWOT Analysis

Strengths

1. World wide leader in Cephalosporin and Anti TB drugs
2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales
3. In the US and Japanese market it is the largest generic player
4. Acquisition of I’rom pharma helped to increase its product list and in turn sales

5. Wide global footprint as it is present in over 70 countries

Weaknesses

1.High dependence on global formulation business with 84% revenue coming from US market
3. Forecasting done on technological level is less

4. It operates in low growth segments such CNS, respiratory diseases

Opportunities

1.Increased health awareness

2. Emerging technological trends in drug delivery

3. Increasing prevalence of TB in developing countries

Threats

1.Unsuccessful  assimilation of questions

2.Rigid opposition both from locals and global company

3. Soaring cost of discovering novel products

Competition

Competitors

1. Sun pharmaceuticals

2. Ranbaxy

3. Dr. Reddy’s lab

4. Cipla



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