Alfresa Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1010
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SWOT Analysis of Alfresa Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alfresa Holdings

Parent Company

Alfresa Holdings

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Create & deliver fresh life for all

USP

It is one of the four Japanese groups which controls 90% of wholesaling business

STP

Segment

Pharmaceutical, diagnostic reagents, medical devices

Target Group

Healthcare professionals, pharmacies, wholesalers

Positioning

They aim to become healthcare consortium by broadening their potential & scope of operations

SWOT Analysis

Strengths

1. Strong marketing & sales support

2. They have 14 consolidated subsidiaries & 61 non consolidated affiliates giving them good exposure all across Japan

3. Company operates in broad service areas such as manufacturing, distribution, consulting etc

4. Company has strong customer support system through which they can provide proper information to customers about inventory management

Weaknesses

1. It relies heavily on Japanese market and limited presence in emerging markets

2. Stiff competition means limited scope for market share growth

Opportunities

1. They can expand into new segments such as antibody 7 genomic drugs

2. They can further expand their OTC sales channel to achieve greater growth

3. Alfresa can diversify its strategies based upon products

Threats

1. Natural disasters in Japan

2. Many dispensing pharmacies have resorted to group formation

3. There is considerable decline in birth rate & population in Japan

Competition

Competitors

1. McKesson pharmaceuticals
2. Suzuken

3. Toho

4. Cardinal health



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