Allergan SWOT Analysis
Allergan is one of the leading brands in the pharma and healthcare sector. Allergan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allergan:
Quick Glance:
Allergan Strengths
- It is market leader in Botox manufacturing
- It has more than 10000 well trained employees
- They have strong product pipeline
- Their acquisition of Inamed has given them considerable presence in aesthetics market
Above are the strengths in the SWOT Analysis of Allergan. The strengths of Allergan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allergan Weaknesses
- Majority of revenue comes from US based operations
- Limited presence in emerging markets
These were the weaknesses in the Allergan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Allergan Opportunities
- Britain has approved use of Botox in migraine treatment which has opened up new market
- There is consistent increase in world obese population
- Increasing US ageing population with more prevalence of neurological disorders
Above we covered the opportunities in Allergan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Allergan Threats
- Expiration of major patents
- Global economic slowdown
- Proposal to tax vanity procedure which is also called as ‘Botax’
The threats in the SWOT Analysis of Allergan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Allergan SWOT analysis.
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About Allergan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Allergan Overview | |
|---|---|
| Parent Company |
Allergan |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Our pursuit , Life’s potential |
| USP |
It is world’s leading Botox manufacturer. |
| Allergan STP | |
| Segmentation |
Dermatology, ophthalmology, aesthetics & neurological disorders |
| Target Market |
Healthcare professionals offering solutions in these areas |
| Positioning |
Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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