Allergan SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3262
Advertisements

SWOT Analysis of Allergan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allergan

Parent Company

Allergan

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Our pursuit , Life’s potential

USP

It is world’s leading Botox manufacturer.

STP

Segment

Dermatology, ophthalmology, aesthetics & neurological disorders

Target Group

Healthcare professionals offering solutions in these areas

Positioning

Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.

SWOT Analysis

Strengths

1. It is market leader in Botox manufacturing

2. It has more than 10000 well trained employees

3. They have strong product pipeline

4. Their acquisition of Inamed has given them considerable presence in aesthetics market

Weaknesses

1. Majority of revenue comes from US based operations

2. Limited presence in emerging markets

Opportunities

1. Britain has approved use of Botox in migraine treatment which has opened up new market

2. There is consistent increase in world obese population

3. Increasing US ageing population with more prevalence of neurological disorders

Threats

1. Expiration of major patents

2. Global economic slowdown

3. Proposal to tax vanity procedure which is also called as ‘Botax’

Competition

Competitors

1. Amgen Inc.
2. Genentech Inc.

3. Biogen Idec.

4. Genzyme



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.