Allergan SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4047
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SWOT Analysis of Allergan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allergan

Parent Company

Allergan

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Our pursuit , Life’s potential

USP

It is world’s leading Botox manufacturer.

STP

Segment

Dermatology, ophthalmology, aesthetics & neurological disorders

Target Group

Healthcare professionals offering solutions in these areas

Positioning

Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.

SWOT Analysis

Strengths

1. It is market leader in Botox manufacturing

2. It has more than 10000 well trained employees

3. They have strong product pipeline

4. Their acquisition of Inamed has given them considerable presence in aesthetics market

Weaknesses

1. Majority of revenue comes from US based operations

2. Limited presence in emerging markets

Opportunities

1. Britain has approved use of Botox in migraine treatment which has opened up new market

2. There is consistent increase in world obese population

3. Increasing US ageing population with more prevalence of neurological disorders

Threats

1. Expiration of major patents

2. Global economic slowdown

3. Proposal to tax vanity procedure which is also called as ‘Botax’

Competition

Competitors

1. Amgen Inc.
2. Genentech Inc.

3. Biogen Idec.

4. Genzyme


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