Forest laboratories SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1290
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SWOT Analysis of Forest laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Forest laboratories

Parent Company

Forest laboratories

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Guided by principles, powered by people

USP

It is ranked third in top companies to sell for survey

STP

Segment

Central nervous system & cardiovascular diseases

Target Group

Healthcare professionals offering solutions is CNS & cardiovascular diseases

Positioning

Forest identifies, develops and delivers pharmaceutical products that make difference in people’s lives.

SWOT Analysis

Strengths

1. They have many blockbuster drugs such as Lexpro, Namenda, Bystolic.

2. Approval of Daliresp which is novel, first of ts kind drug in chronic Obstructive Pulmonary disease

3. They have 5600 well trained employees

4. Strong product pipeline
5. Strong brand name in the pharmaceutical industry

Weaknesses

1. Strong competition form other brands means the growth scope is limited

2. It receives majority of its revenue from only four drugs

Opportunities

1. Increasing awareness about healthcare

2. Increasing awareness about medical insurance

3. Increasing global ageing population

Threats

1. Forest operates in anti depressant market which has become crowded with many products and has shown signs of slowdown

2. More stringent drug development guidelines

3. Economic slowdown

Competition

Competitors

1. Teva pharmaceuticals
2. Pfizer

3. Eli Lilly

4. AstraZeneca



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