Medipal Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 941
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SWOT Analysis of Medipal Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medipal Holdings

Parent Company

Medipal Holdings

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

The challenge of being essential

USP

Medipal holdings is number one in sales & earnings in their industry

STP

Segment

Prescription pharmaceuticals, Over the counter pharmaceuticals & cosmetics

Target Group

Medical professionals, pharmacists, pharmacy stores

Positioning

Company aims to provide safe, secure & low cost wholesale distribution

SWOT Analysis

Strengths

1. Market leader in sales & earnings in their industry

2. They have system of area logistic centers which improve efficiency & reach

3. Their alliance with Sinopharm has given them entry into growing Chinese market

4. Company has made good proactive investments

5. Medipal industries has customer centric model with greater responsiveness for customers

Weaknesses

1. They are overly dependent on Japanese markets

2.Company suffered major disruption of operations during great eastern earthquake

Opportunities

1. Increase in Japans ageing population’

2. increasing awareness about medical insurance

3. Rising living standards

Threats

1. Natural disasters in Japan

2. Global economic slowdown

3. Japan’s new pricing system which advocates higher purchase price 7 lower selling prices

Competition

Competitors

1. Alfresa holding corporation
2. Shionogi & company limited

3. Suzuken & company ltd

4. Macpherson


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