Sanofi SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3820
Advertisements

SWOT Analysis of Sanofi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanofi

Parent Company

Sanofi

Category

Pharmaceutical

Sector

Health care

Tagline/ Slogan

Because health matters

USP

A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs

STP

Segment

Cardiovascular, CNS, diabetes, thrombosis, oncology

Target Group

Healthcare professionals, doctors & hospitals

Positioning

Sanofi Aventis is diversifies global healthcare company focused on patient’s needs

SWOT Analysis

Strengths

1. It is forth largest company by prescription sales

2. It has over 100,000 well trained employees in 100 countries

3. Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage

4.It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases

Weaknesses

1. Employee layoffs generated lot of negative publicity for company

2. Strong govt rules and regulations increase efficiency and cost of operations

Opportunities

1. They can merge with other pharma companies in south Africa to increase number of drugs

2. Increasing health awareness

3. They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities

Threats

1. Increasing pressure by government to reduce the costs

2. Stringent regulations in new drug development

3. Global economic slowdown

Competition

Competitors

1. Abbott laboratories
2. Novartis

3. Amgen

4. Amicus therapeuticals



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.