Sanofi SWOT Analysis
Sanofi is one of the leading brands in the pharma and healthcare sector. Sanofi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sanofi:
Quick Glance:
Sanofi Strengths
- It is forth largest company by prescription sales
- It has over 100,000 well trained employees in 100 countries
- Its oncology pipeline portfolio has more than 15 molecules in pipeline which are in maturing stage
- It has acquired US biotech company Genzyme which has given it considerable presence in uncommon diseases
Above are the strengths in the SWOT Analysis of Sanofi. The strengths of Sanofi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sanofi Weaknesses
- Employee layoffs generated lot of negative publicity for company
- Strong govt rules and regulations increase efficiency and cost of operations
These were the weaknesses in the Sanofi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sanofi Opportunities
- They can merge with other pharma companies in south Africa to increase number of drugs
- Increasing health awareness
- They have considerable presence in emerging markets which can be leveraged by updating healthcare facilities
Above we covered the opportunities in Sanofi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sanofi Threats
- Increasing pressure by government to reduce the costs
- Stringent regulations in new drug development
- Global economic slowdown
The threats in the SWOT Analysis of Sanofi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sanofi SWOT analysis.
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About Sanofi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sanofi Overview | |
|---|---|
| Parent Company |
Sanofi |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Because health matters |
| USP |
A global leader in healthcare and Diversified, Discovers, Develops and distributes therapeutic solutions Focused on patients' human needs |
| Sanofi STP | |
| Segmentation |
Cardiovascular, CNS, diabetes, thrombosis, oncology |
| Target Market |
Healthcare professionals, doctors & hospitals |
| Positioning |
Sanofi Aventis is diversifies global healthcare company focused on patient’s needs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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