Mylan Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2917
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SWOT Analysis of Mylan Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mylan

Parent Company

Mylan Pharmaceuticals

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Seeing is believing

USP

It is third largest generics manufacturing company in U.S

STP

Segment

API, nebulized respiratory or severe allergy medications & anti retroviral drugs

Target Group

Healthcare professionals & doctors providing solutions in ART, respiratory diseases

Positioning

Mylan is the company, which innovates to satisfy the unmet medical need & aims to provide 7 billion people of world medical solutions.

SWOT Analysis

Strengths

1. Mylan has strong generic portfolio with more than 1000 individual products

2. It has strong global presence in more than 150 countries

3. Their major strength is vertically integrated supply chain

4. Mylan has acquired generic business of Merck & Matrix pharmaceuticals which is largest generic Manufacturer in India

5. It has more than 15,000 well trained employees

Weaknesses

1. Alleged litigations have sometimes impacted its public image

2. Very limited portion of its revenue comes from foreign business

Opportunities

1. Expiry of patent on Lipitor has open new business opportunities

2. Increasing awareness about healthcare

3. Increasing prevalence of chronic diseases such as cancer

Threats

1. Global economic slowdown

2. More stringent patent protection laws

3.Pending litigations

Competition

Competitors

1. Teva pharmaceuticals
2. Barr pharmaceuticals

3. Sandoz

4. Dr. Reddy’s laboratories



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