Valeant Pharmaceuticals SWOT Analysis
Valeant Pharmaceuticals is one of the leading brands in the pharma and healthcare sector. Valeant Pharmaceuticals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Valeant Pharmaceuticals:
Quick Glance:
Valeant Pharmaceuticals Strengths
- It has over 7500 employees in the organization
- It has broad product base with over 900 products
- It has strong product pipeline with many molecules in last stages of development
- Their recent acquisitions have further strengthened their presence in generic market
- Specialization in neurology and dermatology
- Manufacturing sites in Canada, Brazil, Poland and Mexico
Above are the strengths in the SWOT Analysis of Valeant Pharmaceuticals. The strengths of Valeant Pharmaceuticals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Valeant Pharmaceuticals Weaknesses
- Company has limited presence in emerging markets which has huge potential
- Largely dependent upon America for revenue generation
These were the weaknesses in the Valeant Pharmaceuticals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Valeant Pharmaceuticals Opportunities
- Opportunity to grow in new markets such as Russia & Brazil through acquisitions
- Strong growth in generics & OTC drugs
- Increasing ageing populations
Above we covered the opportunities in Valeant Pharmaceuticals SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Valeant Pharmaceuticals Threats
- US healthcare reforms
- Economic slowdown reducing spend on healthcare
- Strong competition in branded drugs segments
The threats in the SWOT Analysis of Valeant Pharmaceuticals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Valeant Pharmaceuticals SWOT analysis.
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About Valeant Pharmaceuticals
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Valeant Pharmaceuticals Overview | |
|---|---|
| Parent Company |
Valeant Pharmaceuticals International |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Multinational specialty pharmaceutical company |
| USP |
It is leading company in neurology & dermatology segments |
| Valeant Pharmaceuticals STP | |
| Segmentation |
Dermatology, neurology & ophthalmic segment |
| Target Market |
Healthcare professionals, patients & hospitals operating in these segments |
| Positioning |
It is diversifies specialty pharmaceutical company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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