Valeant Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4163
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SWOT Analysis of Valeant Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Valeant Pharmaceuticals

Parent Company

Valeant Pharmaceuticals International

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Multinational specialty pharmaceutical company

USP

It  is leading company in neurology & dermatology segments

STP

Segment

Dermatology, neurology & ophthalmic segment

Target Group

Healthcare professionals, patients & hospitals operating in these segments

Positioning

It is diversifies specialty pharmaceutical company

SWOT Analysis

Strengths

1. It has over 7500 employees in the organization

2. It has broad product base with over  900 products

3. It has strong product pipeline with many molecules in last stages of development

4. Their recent acquisitions have further strengthened their presence in generic market
5. Specialization in neurology and dermatology
6. Manufacturing sites in Canada, Brazil, Poland and Mexico

Weaknesses

1. Company has limited presence in emerging markets which has huge potential

2. Largely dependent upon America for revenue generation

Opportunities

1. Opportunity to grow in new markets such as Russia & Brazil through acquisitions

2. Strong growth in generics & OTC drugs

3. Increasing ageing populations

Threats

1. US healthcare reforms

2. Economic slowdown reducing spend on healthcare

3. Strong competition in branded drugs segments

Competition

Competitors

1. Forest labs
2. Allergan

3. Roche pharmaceuticals

4. Novartis



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