Suzuken SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1011
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SWOT Analysis of Suzuken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suzuken

Parent Company

Suzuken

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Promoting good health

USP

Suzuken is leading company in pharmaceutical distribution providing prescription pharmaceuticals, diagnostic reagents to pharmacies, hospitals

STP

Segment

Pharmaceutical distribution

Target Group

Pharmacies, hospitals, clinics

Positioning

Suzuken is the health creator that generates new value in wide range of areas related to medicine & healthcare

SWOT Analysis

Strengths

1. Over 15,000 well trained employees

2. It has wide network of group companies, special logistics companies & sales office in all 47 prefectures

3. It leverages on capabilities of pharmaceutical manufacturers Sanwa Kagaku Kenkyosho co. & medical devices manufacturer Kenzmedico

4.  Strong presence in other related sector such as insurance sector

Weaknesses

1. Tough competition from leading global players means limited market share growth

2. Company depends heavily upon Japan for their revenue generation and has limited global penetration

Opportunities

1. Japanese ethical pharmaceutical market has expanded considerably

2. There is increased demand for cervical cancer vaccines & other diseases

3. Increase in Japanese ageing population

Threats

1. Natural disasters in Japan

2. Flooding in Thailand which can have adverse impact of distribution business

3. Overall weak Japanese economic outlook

Competition

Competitors

1. Alfresa holdings
2. Astellas pharmaceuticals

3. Daiichi sankyo

4. Takeda pharmaceuticals



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