Sinopharm SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1082
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SWOT Analysis of Sinopharm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sinopharm

Parent Company

Sinopharm

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Caring for life attending to health

USP

It is largest healthcare group in China

STP

Segment

Pharmaceutical manufacturing, research, distribution

Target Group

Healthcare professionals, retail pharmacies, hospitals & medical diagnostics groups

Positioning

Sinopharm is the largest medical and healthcare group that operates in business segments of distribution, retail, R&D and manufacture of healthcare related products.

SWOT Analysis

Strengths

1. Strong annual revenue & gross profit

2. Largest pharmaceutical distribution system covering over 31 provinces

3. Company owns first class pharmaceutical manufacturers, medical device manufacturers

4. Total sales revenue increasing consistently
5. It has its global presence in Africa, France, US, Germany and a few other companies

Weaknesses

1. Over dependence on Chinese markets which is highly regulated

2.Limited presence in other Asian countries and the European countries

Opportunities

1. Strong growth rate of china’s pharmaceutical market
2. It can collaborate with other western companies for new technology

3. Extension of medical insurance to greater portion of Chinese populations

Threats

1. Many other Chinese companies upgrading their technology & posing strong challenge

2. Stringent regulatory measures

3. New well established foreign companies entering Chinese markets

Competition

Competitors

1. Shijiazhuang Pharma Group
2. Wuxi Pharmatech

3. C & O Pharmaceutical Technology Holdings Ltd

4. Novartis



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