Sun Pharma Industries SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 10647
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SWOT Analysis of Sun Pharma Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Pharma Industries

Parent Company

Sun Pharma Industries

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Leadership through focused research

USP

Sun pharma fifth largest & most profitable company in India

STP

Segment

Cardiology, psychiatry, neurology, gastroenterology, dibetology

Target Group

Healthcare professionals, pharmacists

Positioning

They are international specialty pharma company with strong presence in Indian & US generics market

SWOT Analysis

Strengths

1. Strong growth in emerging market business

2. Introduction of Pantoprazole & Eloxatin in US market has very limited competition

3. They have strong marketing & sales force of over 12,000 employees

4. They have successfully acquired Taro pharma which has further consolidated their position in Indian markets
5. Strong brand presence in India and US markets

Weaknesses

1. Stiff competition from many Indian and other global brands means limited market share growth

2. Limited presence in emerging markets and European countries

Opportunities

1. They can leverage their acquisitions to further increase the growth

2. They can increase their presence in contract manufacturing

3. Increasing healthcare awareness in India

Threats

1. There is growing competition in generics market

2. Stringent patent regulations

3. High price sensitivity of consumers

Competition

Competitors

1. Cipla
2. Lupin

3. Ranbaxy

4. Dr. Reddy’s laboratories



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