Aurobindo Pharma SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3905
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SWOT Analysis of Aurobindo Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aurobindo Pharma

Parent Company

Aurobindo Pharma

Category

Pharmaceutical

Sector

Health care

Tagline/ Slogan

Committed to healthier life!

USP

Among the largest 'Vertically Integrated' pharmaceutical companies in India, with a robust product portfolio

STP

Segment

CVS, Antibiotics, Gastroenterologicals, Anti-Diabetics , Anti-Allergic Anti-Retroviral and CNS

Target Group

Patients and doctors who seek good health

Positioning

They are global pharmaceutical company with great commitment to healthier life

SWOT Analysis

Strengths

1. A new drug Nevirapine discovered against the HIV infective disease has been approved by the US FDA, which will increase the market size and profits of the company.

2. Approval of generic version of Clopidogrel from FDA will boost revenue of company

3. A greater growth in terms of sales in the US and Europe due to various US approvals

4. Strong marketing network
5. Aurobindo exports to over 125 countries across the globe

Weaknesses

1. Retirement of the three top most directors will have an impact on the functioning till new capable people join.

2. The company is not into mergers or acquisitions which will help it increase the product list

3. Very low in the corporate social front

4. Largely dependant on Indian market for revenue generation

Opportunities

1. Increasing health awareness

2. improving the R&D section to expand the product pipeline

3. Globalize and further break through into joint ventures and subsidiaries into China, Brazil and other Latin American markets.

Threats

1. The European crisis, which will have a great impact on the sales since major orders are from the Europe and US

2. Depreciating value of currency will affect the export

3. Peers post a major competition.

Competition

Competitors

1. Cipla
2. Dr.Reddy's Laboratories

3. Sun Pharma Industries

4. Ranbaxy


The table above concludes the Aurobindo Pharma SWOT analysis along with its marketing strategy and brand parameters.

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