Dr.Reddy's SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5060
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SWOT Analysis of Dr.Reddy's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dr.Reddy's Laboratories Ltd

Parent Company

Dr.Reddy's Laboratories Ltd

Category

Pharmaceuticals

Sector

Health care

Tagline/ Slogan

Life.  Research.  Hope

USP

Strong vertically integrated portfolio of products, businesses & geographies

STP

Segment

Active Pharmaceutical Ingredients (APIs), Custom Pharmaceutical Services (CPS), generics, biosimiler, differentiated formulations and News Chemical Entities (NCEs)

Target Group

Healthcare professionals, retail outlets

Positioning

Committed to providing affordable and innovative medicines for healthier lives

SWOT Analysis

Strengths

1. Company launched Peg-grafeelTM, an inexpensive variety of pegfilgrastim, used to fight infection in chemotherapy where company has sold some 1.5 million units of it.
2. Dowpharma/Chirotech acquisition provided proprietary chiral and biocatalysis technology
3.The acquisition of Beta pharma helped to introduce an array of generic products and show its presence in the European markets.
4. Has a strong workforce of over 15,000 employees

Weaknesses

1. Discovery of drugs is a highly unpredictable business
2. Strict govt regulations and policies affects operational efficiency

Opportunities

1. Leverage Biologics & Cytotoxic Infrastructure to deal with the need of Oncology Market
2.New partnerships to develop Biosimiler business
3. Develop cost effective ways of new drug development to improve business in emerging markets

Threats

1.Preliminary investment for Drug discovery is very high

2. long gestational period for new drug development

3. increasingly stringent regulations for new drug development

Competition

Competitors

1. Sun pharma
2. Lupin
3. Cipla

4. Ranbaxy labs



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