Perrigo SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1606
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SWOT Analysis of Perrigo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perrigo

Parent Company

Perrigo

Category

Pharmaceuticals

Sector

Health care

Tagline/ Slogan

Providing the World with Quality, Affordable health care products

USP

Largest manufacturer in US of private label over-the-counter pharmaceuticals

STP

Segment

API, over the counter drugs, nutritional drugs, consumer healthcare

Target Group

Specialty healthcare professionals & retail outlets

Positioning

Delivering affordable, consistent quality products that always meet regulatory requirements.

SWOT Analysis

Strengths

1.It has over 8700 well trained employees and a strong revenue

2.Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole

3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.

4. Acquisitions helped the brand establish its presence
5. Has won accolades like Fastest growing companies, best of the best company

Weaknesses

1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets

Opportunities

1.Increasing awareness about medical insurance

2. Rising living standards

3. Increasing US ageing population with more prevalence of neurological disorders

Threats

1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

Competition

Competitors

1. Dr. Reddys Laboratories
2. Watson Pharmaceuticals

3. Aaron Industries

4. Ohm Laboratories



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