TOHO Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 782
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SWOT Analysis of TOHO Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TOHO Holdings

Parent Company

TOHO Holdings

Category

Pharmaceuticals

Sector

Health care

Tagline/ Slogan

Total commitment to good health

USP

They purchase pharmaceutical products from more than 700 manufacturers in Japan & supply it to more than 11000 hospitals, retail outlets

STP

Segment

Prescription pharmaceuticals, reagents and medical devices

Target Group

Hospitals, clinics and dispensing pharmacies

Positioning

Pharmaceuticals wholesale business.

SWOT Analysis

Strengths

1. Constantly improving sales and strong financial position

2. SHOUEI merged with TOHO in 2012 thus expanding the scale of the Group’s business.

3. It is one of the largest wholesaler in Japan

4. They also provide support for opening new clinics, retail outlets which further strengthens their business

Weaknesses

1.No expansion of business in the other countries outside Japan

2. Company has suffered disruption of supply chains in great eastern earthquake

Opportunities

1.Increase the CSR related activities

2.Expansion and export to outside countries

3.Decentralize distribution, to spread out the scale to further improve shipping precision

4.Supply pharmaceuticals more correctly, punctually and steadily even including an earthquake disaster

Threats

1. Hikes in manufacturer invoice price and tricky environment for price negotiations with medical institutions.

2.Intense price competition among wholesalers

3.Severe claims for compensation with respect to the personal data on health professionals and patients

Competition

Competitors

1. Alfresa Holdings Corporation

2. Suzuken co. Ltd

3. Towa pharmaceutical ltd.



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