Posted in Pharmaceuticals and Healthcare, Total Reads: 1303
SWOT Analysis of Waters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Precision Health Equipment
The science of what’s possible
Waters holds worldwide leading positions in complementary analytical technologies
Analytical laboratory instruments such as HPLC, rheology, MS
It provides labs with most advanced bio-analytical technology
1. Over 5700 well trained employees
2. Sales & service force of 2400 providing excellent customer service
3. Operations in over 27 countries with products available in over 50 countries
4. Launch of blockbuster product Acquity UPLC 5. Strong brand reputation and high quality offerings
1. Stringent govt rules and regulations affects operations 2. Growth in Asian market has slowed down due to currency devaluations
1. Increase in customer support for servicing and maintenance of equipments 2.Company can offer competitive Annual Maintenance Contract deals to customers 3. Investment in the research and development program
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