Waters SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1151
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SWOT Analysis of Waters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Waters

Parent Company

Waters

Category

Precision Health Equipment

Sector

Healthcare

Tagline/ Slogan

The science of what’s possible

USP

Waters holds worldwide leading positions in complementary analytical technologies

STP

Segment

Analytical laboratory instruments such as HPLC, rheology, MS

Target Group

Laboratory-based organizations

Positioning

It provides labs with most advanced bio-analytical technology

SWOT Analysis

Strengths

1. Over 5700 well trained employees

2. Sales & service force of 2400 providing excellent customer service

3. Operations in over  27 countries with products available in over 50 countries

4. Launch of blockbuster product Acquity UPLC
5. Strong brand reputation and high quality offerings

Weaknesses

1. Stringent govt rules and regulations affects operations
2. Growth in Asian market has slowed down due to currency devaluations

Opportunities

1. Increase in customer support for servicing and maintenance of equipments
2.Company can offer competitive Annual Maintenance Contract deals to customers
3. Investment in the research and development program

Threats

1. Natural disasters in countries of suppliers

2. Economic slowdown in European countries

3. Foreign exchange rate fluctuations

Competition

Competitors

1. Thermo fisher
2. GE healthcare

3. Agilent technologies

4. Vertis



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