IPCA Laboratories SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1750
Advertisements

SWOT Analysis of IPCA Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IPCA Laboratories

Parent Company

Ipca Laboratories

Category

Pharmaceutical

Sector

Health care

Tagline/ Slogan

A dose of life

USP

World leader in the anti malaria segment

STP

Segment

Formulations, API, malaria, Nutraceutical, urology, nephrology therapeutic segment

Target Group

Health care professionals in the domestic and international market

Positioning

It is one of the largest pharmaceutical manufacturer & supplier

SWOT Analysis

Strengths

1. Worldwide presence in the anti- malaria segment with almost a third of share in the market

2. Company has dosage forms against all malaria disorders

3. A large network of wholesalers, sales and marketing personnel and doctors spread across the country.

4. The sales increased by a considerable amount with the company’s center of attention on the formulation segment

5. Strong and stable financial position

Weaknesses

1. Intense competition means limited and slow market share growth

2. Focusing on promotional activities and brand building is less.

Opportunities

1. Increasing demand for therapeutic drugs in the Indian and Chinese market is hovering on the growth in coming decades

2. The acquisition of more and more research based firms will help increase the therapeutic product range to a great extent

3. Expansion in the therapeutic segment in Nutraceutical, nephrology and urology will improve profits

Threats

1. Reduced funds and infrastructure facilities for public healthcare is the cause of concern

2. Depreciating value of currency poses a threat to the research driven activities

3.Global economic slowdown

Competition

Competitors

1. Plethico Pharma

2. Natco

3. Unichem

4. Merck



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.