Shionogi SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 963
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SWOT Analysis of Shionogi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shionogi

Parent Company

Shionogi & Co

Category

Pharmaceuticals

Sector

Health care

Tagline/ Slogan

There is a SONG within SHIONOGI; Making a difference in peoples life

USP

It is one of the leading Japanese pharmaceutical company

STP

Segment

Prescription drugs, OTC drugs, diagnostics

Target Group

Buyers  of pharmaceutical, diagnostics, and other related products

Positioning

Provide remedy of the best probable kind vital for protection of the health of the people.

SWOT Analysis

Strengths

1.Strong manpower with nearly 6500 employees and a strong revenue

2.Strong distribution network within Japan, Honkong and China

3. Strong product pipeline with majority product in late stages of development

4. Approval of Rapiacta by Japanese drug authority which  will boost up the sales

5. Stable financial position and strong brand value

Weaknesses

1. Majorly dependant on Japan and US for its sale of drugs.

2. They have limited presence in emerging markets like India, South Africa etc

3. Less presence in the Oncology market as compared to leaders

Opportunities

1.Innovations in research through outside alliances with academic world and bioventures

2.Widen the manufacturing infrastructure and technology base

3.Increase in the CSR related activities

Threats

1.Large number of regulatory approvals for sale and distribution in foreign countries

2. Frequent occurrence of natural calamities in Japan like Earthquakes

3. Global economic slowdown

Competition

Competitors

1. Takeda Pharmaceutical

2. Astellas

3. Daiichi Sankyo

4. Forest Laboratories


The table above concludes the Shionogi SWOT analysis along with its marketing strategy and brand parameters.

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