Thermo Fisher Scientific SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2773
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SWOT Analysis of Thermo Fisher Scientific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thermo Fisher Scientific

Parent Company

Thermo Fisher Scientific

Category

Precision Health Equipment

Sector

Healthcare

Tagline/ Slogan

The world Leader in serving Science

USP

Market leader in precision laboratory equipments

STP

Segment

High-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents

Target Group

Customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, research based organizations

Positioning

They provide world class service & support

SWOT Analysis

Strengths

1. Expected benefits related to the acquisitions of Dionex and Phadia and others

2. Introduction of Orbitrap Mass Spectrometry Platform which will Increase sales and revenue

3. Broad portfolio encompassing equipments, consumables, reagents, software required for scientific analysis

4. Over 39,000 well trained employees

5. Strong financial position

Weaknesses

1. High dependence on pharmaceutical, biotechnology institutes

2. Limited brand recall globally as compared to international players

Opportunities

1. Increase in revenue from emerging economies such as India, China, and South Africa.

2. Long-term growth investments, such as strategic acquisition

3. Increase the depth of capabilities in technologies, software and services, and advantage extensive global channels to address customers’ emerging needs.

Threats

1. Its business is exposed to currency fluctuations

2. Effect of healthcare reform legislation

3. Changes in governmental regulations

Competition

Competitors

1. Schimadzu laboratories

2. Waters

3. Kubota equipments

4. Vertis



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