Aetna SWOT Analysis
Aetna is one of the leading brands in the pharma and healthcare sector. Aetna SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aetna:
Quick Glance:
Aetna Strengths
- Health care segment with 18.5 million members
- Economies of scale and pricing power
- Geographical spread and wide reach
- Customer Loyalty and strong management
- Good brand value and customer focused approach
Above are the strengths in the SWOT Analysis of Aetna. The strengths of Aetna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aetna Weaknesses
- Less diversity in products and policies
- Cost structure of products – comparatively highly priced
- Very static online presence
These were the weaknesses in the Aetna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Aetna
Aetna Opportunities
- Bank on strong heritage
- Operations in all states of USA used to capture expanding industry
- Expansion with mergers and acquisitions can help grow
Above we covered the opportunities in Aetna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aetna Threats
- Intense competition with continuous innovation
- Government intervention can cause issues in growth
- Stagnating growth in healthcare industry
The threats in the SWOT Analysis of Aetna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aetna SWOT analysis.
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About Aetna
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aetna Overview | |
|---|---|
| Parent Company |
Aetna Inc |
| Category |
Health Care |
| Sector | |
| Tagline/ Slogan |
We want you to know |
| USP |
Life, death, health, or injury -- Aetna's got an insurance policy to cover it |
| Aetna STP | |
| Segmentation |
HMO, PPO , POS, HSA – Health savings account |
| Target Market |
Doctors, hospitals, employers, patients, public officials |
| Positioning |
Traditional and consumer-directed health insurance products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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