Ameri Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1061
Advertisements

SWOT Analysis of Ameri Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameri Group

Parent Company

Well point

Category

Health Care

Sector

Health Insurance Managed health care

Tagline/ Slogan

Real Solutions in health care

USP

Reducing cost of care to taxpayers

STP

Segment

Health care services

Target Group

All eligible people

Positioning

Health care for most vulnerable citizens

SWOT Analysis

Strengths

1. Association with WellPoint
2. Products designed for kids – ineligible for Medicaid
3. Strongly recognized and awarded for their efforts
4. Ranked in Fortune 500 companies shows the presence in the sector

Weaknesses

1.Limited presence – only in 13 states in US
2.Weak portfolio of products compared to global giants – designed for specific segments
3.Dependence on government regulations

Opportunities

1. Favourable demographics
2. Geographical expansion

3. Growing awareness and need for medical services

Threats

1.Slowing economy and economic fluctuations
2.Increasing unemployment

3. Govt regulations can cause operational issues

Competition

Competitors

1.Molina Health care
2.Well care health plans
3.United health group Inc



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.