Humana SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2120
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SWOT Analysis of Humana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Humana

Parent Company

Humana Inc

Category

Health Care

Sector

Managed Health care

Tagline/ Slogan

Guidance when you need it most

USP

To help people achieve life-long wellbeing

STP

Segment

Accident and Health insurance ; Medical Service plans

Target Group

Seniors , Military members and self employed individuals

Positioning

Different positioning to different target group. For military members –High quality cost effective  and accessible health care services

SWOT Analysis

Strengths

1. Diverse lines of business position
2. History of innovation and strategic alliances
3. Strong presence among the competitors
4. Comprehensive set of products and policies

Weaknesses

1.Financially weak compared to competitors
2. Very competitive industry with strong competitors
3. Low membership levels and Low growth rate compared to industry benchmark

Opportunities

1.Favourable demographics in future
2.Use of technology in R & D to create market specific products
3.Expansion across different geographies

Threats

1.Rising cost of healthcare
2.Possibility of price wars
3.Rising unemployment and government interventions

Competition

Competitors

1.Aetna
2.Cigna
3.United health Group

 


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