Humana SWOT Analysis
Humana is one of the leading brands in the pharma and healthcare sector. Humana SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Humana:
Quick Glance:
Humana Strengths
- Diverse lines of business position
- History of innovation and strategic alliances
- Strong presence among the competitors
- Comprehensive set of products and policies
Above are the strengths in the SWOT Analysis of Humana. The strengths of Humana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Humana Weaknesses
- Financially weak compared to competitors
- Very competitive industry with strong competitors
- Low membership levels and Low growth rate compared to industry benchmark
These were the weaknesses in the Humana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Humana Opportunities
- Favourable demographics in future
- Use of technology in R & D to create market specific products
- Expansion across different geographies
Above we covered the opportunities in Humana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Humana Threats
- Rising cost of healthcare
- Possibility of price wars
- Rising unemployment and government interventions
The threats in the SWOT Analysis of Humana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Humana SWOT analysis.
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About Humana
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Humana Overview | |
|---|---|
| Parent Company |
Humana Inc |
| Category |
Health Care |
| Sector | |
| Tagline/ Slogan |
Guidance when you need it most |
| USP |
To help people achieve life-long wellbeing |
| Humana STP | |
| Segmentation |
Accident and Health insurance ; Medical Service plans |
| Target Market |
Seniors , Military members and self employed individuals |
| Positioning |
Different positioning to different target group. For military members –High quality cost effective and accessible health care services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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