Medco Health SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 711
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SWOT Analysis of Medco Health with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medco Health

Parent Company

Express Scripts

Category

Health care

Sector

Managed health care

Tagline/ Slogan

Making medicine smarter

USP

Millions trust express scripts for safety care and convenience

STP

Segment

Prescription drug benefit programs

Target Group

Health Insurers, Managed care organizations, Insurance carriers, Government agencies

Positioning

Pharmacy chain company offering cost effective health care services

SWOT Analysis

Strengths

1. Merger with Express Scripts giving it second largest market capitalization
2. Economies of scale makes it a high operational efficiency company
3. Lower cost of drugs compared to competition

4. Strong brand presence with lot of efforts towards being customer focused

Weaknesses

1.Slow financial performance is a concern
2. Relations with pharmacies and doctors need to be improved

Opportunities

1.Operations outside of US – presence in Europe
2.Possibility of universal health care
3.Geographical expansion and better reach to the people in need

Threats

1.Government interventions and changing global policies
2. Fluctuating economic conditions can adversely affect operations
3.Price war amongst competitors will erode profits

Competition

Competitors

1.United health Group Inc
2.Well point
3.Aetna Inc



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