United Health Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5022
Advertisements

SWOT Analysis of United Health Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Health Group

Parent Company

United Health Group

Category

Health Care Industry

Sector

Healthcare plans

Tagline/ Slogan

Helping people live healthier lives

USP

The family of companies touches nearly every aspect of health care

STP

Segment

Health insurance and benefit plans , health care focused financial services

Target Group

Mainly large employer groups

Positioning

Variety of plans and services such as HMO, PPO,  POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management services

SWOT Analysis

Strengths

1. Market leader in healthcare plans segment
2. Strong Market Capitalization and value in the healthcare industry
3. Diversified and innovative products
4. History of continuous innovation in products

5. Strong operations and a customer focused approach

Weaknesses

1.Not associated with one particular competitive advantage
2.Health care investments are dependent on government interventions

Opportunities

1. People who are not enrolled in any healthcare plans
2.Introducing very specific plans for specific health issues
3. Introduce new products to target specific segment of people

Threats

1. Changing Government regulations can affect operations
2. Increasing competition can be a major threat

Competition

Competitors

1.Express Scripts
2.Wellpoint
3.Aetna



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.