Posted in Pharmaceuticals and Healthcare, Total Reads: 1651
SWOT Analysis of Wellpoint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Health Care plans
Health. Care. Value
Improve the lives of people we serve and health of our communities
A variety of PPOs, HMOs, various hybrid and specialty network-based dental and health care services
National accounts , local group,individual, medicare programs , medicaid
Create best health care value in industry
1. Ranked among the top 50 Fortune 500 companies of the world 2. Over 34 million members which shows high customer loyalty 3. Diverse products and socially friendly services and products 4. Excelling at day to day execution
5. Strong reach and diverse operations enhance brand image
1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California 2.Declining phases of income are a concern
1. Acquisitions to gain a greater market share 2.Introducing diversified products 3.Proposal to introduce universal health care
1.Exposed to volatility in health insurance market 2.Government interventions can cause operational difficulty 3.Competitive industry with continous innovation
1.Aetna Inc 2.CIGNA Corporation 3.United Health group Inc
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