Posted in Pharmaceuticals and Healthcare, Total Reads: 1693
SWOT Analysis of Wellpoint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Health Care plans
Health. Care. Value
Improve the lives of people we serve and health of our communities
A variety of PPOs, HMOs, various hybrid and specialty network-based dental and health care services
National accounts , local group,individual, medicare programs , medicaid
Create best health care value in industry
1. Ranked among the top 50 Fortune 500 companies of the world 2. Over 34 million members which shows high customer loyalty 3. Diverse products and socially friendly services and products 4. Excelling at day to day execution
5. Strong reach and diverse operations enhance brand image
1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California 2.Declining phases of income are a concern
1. Acquisitions to gain a greater market share 2.Introducing diversified products 3.Proposal to introduce universal health care
1.Exposed to volatility in health insurance market 2.Government interventions can cause operational difficulty 3.Competitive industry with continous innovation
1.Aetna Inc 2.CIGNA Corporation 3.United Health group Inc
Browse marketing analysis of more brands and companies similar to Wellpoint. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.