Wellpoint SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1555
Advertisements

SWOT Analysis of Wellpoint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wellpoint

Parent Company

Wellpoint Inc

Category

Health Care

Sector

Health Care plans

Tagline/ Slogan

Health. Care. Value

USP

Improve the lives of people we serve and health of our communities

STP

Segment

A variety of PPOs, HMOs, various hybrid and specialty network-based dental and health care services

Target Group

National accounts , local group,individual, medicare programs , medicaid

Positioning

Create best health  care value in industry

SWOT Analysis

Strengths

1. Ranked among the top 50 Fortune 500 companies of the world
2. Over 34 million members which shows high customer loyalty
3. Diverse products and socially friendly services and products
4. Excelling at day to day execution

5. Strong reach and diverse operations enhance brand image

Weaknesses

1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California
2.Declining phases of income are a concern

Opportunities

1. Acquisitions to gain a greater market share
2.Introducing diversified products
3.Proposal to introduce universal health care

Threats

1.Exposed to volatility in health insurance market
2.Government interventions can cause operational difficulty
3.Competitive industry with continous innovation

Competition

Competitors

1.Aetna Inc
2.CIGNA Corporation
3.United Health group Inc



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.