Coventry Health Care SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 846
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SWOT Analysis of Coventry Health Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coventry Health Care

Parent Company

Aetna Inc

Category

Health care

Sector

Health Insurance

Tagline/ Slogan

We want  you to know

USP

Life, death, health, or injury -- Aetna's got an insurance policy to cover it

STP

Segment

HMO, PPO , POS, HSA – Health savings account

Target Group

health plans, insurance companies, network rental and workers’ compensation services companies

Positioning

Traditional and consumer-directed health insurance products

SWOT Analysis

Strengths

1. Ranked on of the top most successful prescription drug plan service in the United States
2. Strong market position
3. Wide national network
4. Strong fundamentals supported by growth figures

5. Widely recognised operations and strong brand name

Weaknesses

1.Young company – compared to other market forces
2.Negative publicity due to instances of product recall
3.Focussed on certain markets and limited global focus

Opportunities

1.Increased geographical presence
2.Mergers and acquisitions to gain competitive advantage
3.New offerings in new markets

Threats

1.Government interventions
2. Shortage of manpower
3. Intense competition with continuous innovation

Competition

Competitors

1.CIGNA Corporation
2.United Health Group Inc
3.Well Point Inc



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