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SWOT Analysis of Stryker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
We make a difference
Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world
Medical devices , orthopaedic implants ,surgical equipment
Patient handling and emergency medical equipment.
dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care
1. Unique set of offerings for customers ie hospitals and patients 2. Commitment to social responsibilty 3. Strong Brand name and customer loyalty 4. Trusted partnerships and associations with medical service agencies and hospitals
1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity 2.Weak R& D department – lack of continuous innovation compared to global players 3.Mixed signals received by investors regarding company image
1.New products and offerings through services 2.Geographical expansion especially in emerging economies 3. Innovation and technology
1. Substitute products from competitors 2.Volatile exchange rates 3.Government regulations and highly competitive industry
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