Stryker SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3151
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SWOT Analysis of Stryker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stryker

Parent Company

Stryker Corporation

Category

Healthcare

Sector

Medical equipment

Tagline/ Slogan

We make a difference

USP

Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

STP

Segment

Medical devices , orthopaedic implants ,surgical equipment

Target Group

Patient handling and emergency medical equipment.

Positioning

dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

SWOT Analysis

Strengths

1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals

Weaknesses

1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image

Opportunities

1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology

Threats

1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Competition

Competitors

1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc



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