Fresenius SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2056
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SWOT Analysis of Fresenius with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fresenius

Parent Company

Fresenius SE& Co

Category

Health care

Sector

Medical equipment and supplies

Tagline/ Slogan

Forward thinking healthcare

USP

Creating a future worth living. For people. Worldwide. Every Day

STP

Segment

Hospitals and medical care

Target Group

Kidney Dialysis, infusion pumps, drugs for Inpatient and Outpatient medical care

Positioning

Patients with kidney disease can now look ahead with much more confidence

SWOT Analysis

Strengths

1. Strong history of service and innovation
2. Market leader in its segment
3. Vertically integrated
4. Dominant industry leader due to its personnel, experience and financial strengths

5. Good relationships with hospitals adds brand value

6. Presence in over 100 countries

Weaknesses

1.Need for more production and manufacturing power compared to global giants
2. Performance also dependent on prevailing exchange rates

Opportunities

1.Opportunities for mergers and acquisitions
2.Not affected by economic climate
3.Pricing power

Threats

1. Need for continuous innovation
2.Government regulations and political risks
3.Recent failed attempts at acquisitions

Competition

Competitors

1.Baxter International
2. DaVita HealthCare Partners Inc.
3.Dialysis Clinic Inc



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