Boston Scientific SWOT Analysis, USP & Competitors
Posted in Pharmaceuticals and Healthcare, Total Reads: 2611
SWOT Analysis of Boston Scientific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Boston Scientific Corporation
Advancing science for life
A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world.
Global developer and marketer of interventional medical devices
Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management
We are a leading innovator of medical solutions that improve the health of patients around the world.
1. Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries 2. Strong top management reflected by increased share prices when the new CEO stepped in 3. Acquisition of Guidant gives the company immense depth in heart devices market 4. Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries
5.Strong brand equity with loyal customers
1.Competitive nature of the industry with immense focus on technological advancements and research capabilities 2.Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices
1.Acquisitions of competitors similar to Guidant in 2006 2.Spinoffs from parent company like Navilyst Medical 3. Geographical expansion to growth markets
1.FDA rulings and government interventions in healthcare industry 2.Acorss product portfolio, company has to deal with multiple competitors 3.Loss of investor confidence resulting in lesser market capitalization
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