Boston Scientific SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2395
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SWOT Analysis of Boston Scientific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Scientific

Parent Company

Boston Scientific Corporation

Category

Healthcare

Sector

Medical devices

Tagline/ Slogan

Advancing science for life

USP

A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world.

STP

Segment

Global developer and marketer of interventional medical devices

Target Group

Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management

Positioning

We are a leading innovator of medical solutions that improve the health of patients around the world.

SWOT Analysis

Strengths

1. Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries
2. Strong top management reflected by increased share prices when the new CEO stepped in
3. Acquisition of Guidant gives the company immense depth in heart devices market
4. Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries

5.Strong brand equity with loyal customers

Weaknesses

1.Competitive nature of the industry with immense focus on technological advancements and research capabilities
2.Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices

Opportunities

1.Acquisitions of competitors similar to Guidant in 2006
2.Spinoffs from parent company like Navilyst Medical
3. Geographical expansion to growth markets

Threats

1.FDA rulings and government interventions in healthcare industry
2.Acorss product portfolio, company has to deal with multiple competitors
3.Loss of investor confidence resulting in lesser market capitalization

Competition

Competitors

1.Abbott Laboratories
2.Johnson & Johnson
3.Medtronic Inc



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