Smith and Nephew SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2609
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SWOT Analysis of Smith and Nephew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smith and Nephew

Parent Company

Smith & Nephew

Category

Health care

Sector

Medical equipment

Tagline/ Slogan

Leadership in worldwide healthcare

USP

Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices

STP

Segment

Advanced wound management. Endoscopy and Orthopaedics

Target Group

Users of medical equipment in clinical therapy

Positioning

Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

SWOT Analysis

Strengths

1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
2. Consistent sales means a strong financial position
3. Received awards for manufacturer of the year in 2007
4. Strategy of consolidation and operational efficiency is well publicized

5. Widespread operations and strong brand equity

Weaknesses

1.Greater scope for improving brand visibility and brand recall
2.Competition has diversified into different segments – hence have higher pricing power
3.Low market capitalization compared to competitors

Opportunities

1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
2.Build and create sustainable businesses in emerging markets
3.Supplement organic growth through acquisitions

Threats

1. Controversies regarding allegations of corruptions against the US and German subsidiaries
2.Risk of government interventions and economic pressures
3.Need for continued investments in R&D might prove costly

Competition

Competitors

1.Johnson & Johnson
2.Stryker Corporation
3.Zimmer Holdings



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