Edwards Life Sciences SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1571
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SWOT Analysis of Edwards Life Sciences with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edwards Life Sciences

Parent Company

Edwards Life Sciences

Category

Health care

Sector

Medical Equipment and Supplies

Tagline/ Slogan

A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring

USP

Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care

STP

Segment

Health care equipment required in hospitals and clinics

Target Group

Tissue heart valves, heart valve repair products, cardiac surgery

systems, critical care products and vascular technologies

Positioning

Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives

SWOT Analysis

Strengths

1. Largest maker of artificial heart valves.
2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market
3. Increased focus on R&D providing competitive advantage
4. Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.

Weaknesses

1. Product recalls may have a negative impact on the brand image of the company
2. Edwards issued a product recall of its product,  ovaFlex delivery system, which was manufactured earlier

Opportunities

1. New product launches likely to help address broader customer base
2. Growing incidence of cardiovascular diseases
3. Reaching emerging economies through tie ups and associations

Threats

1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products
3. Industry consolidation could affect profitability

Competition

Competitors

1. Medtronic, Inc.
2. St. Jude Medical, Inc.
3. PULSION Medical Systems AG



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