Health Net SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1425
Advertisements

SWOT Analysis of Health Net with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Health Net

Parent Company

Health Net

Category

Health care

Sector

Managed care

Tagline/ Slogan

Health in balance

USP

Health Net Mobile App which received numerous awards

STP

Segment

Health plans and government contracts subsidiaries

Target Group

Government contracts and commercial operations

Positioning

When it comes to your health there’s more than one right answer

SWOT Analysis

Strengths

1. One of the largest publicly traded managed care companies in the

US
2. Diverse service offerings enabling to address customer needs
3. Ability to meet the growing demand for tailored network products

4. Healthcare benefit services through individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs to its 5.6+ million members

Weaknesses

1. Heavy reliance on government programs
2. Relatively narrow geographic focus is competitive disadvantage
3. Litigations relating to information security issues

Opportunities

1. Focus on Dual eligibles segment
2. Outsourcing IT activities likely to help save operating costs
3. Aging US population to drive demand for health care services

4. Services through mobile applications

Threats

1. Health Care Reform could limit profitability
2. State level insurance reform proposals likely to affect the company’s profitability
3.Economic downturn and government reforms are a constant threat

Competition

Competitors

1. Aetna Incorporated
2. CIGNA Corporation
3. WellPoint Inc.


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Health Net. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: