Posted in Pharmaceuticals and Healthcare, Total Reads: 1749
SWOT Analysis of CR Bard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Advancing the delivery of healthcare
Dedicated to pursuing technological innovations that offer superior clinical benefits while helping to reduce overall costs
Manufacture of medical equipments
Manufacture of vascular, urology, oncology and surgical specialty products
Core values of Quality, Integrity, Service, and Innovation
1. 100+ Years of Medical Technology Innovation 2. Well known industry associations - sponsor of the AdvaMed Code of Ethics 3. Best known for having introduced the Foley catheter in 1934
1. Weak brand equity 2.Product portfolio and geographical presence
1. Anticipating and exceeding customer expectations 2. Encourage inventive concepts and solutions from our employees and from inventors and physicians 3. Communicate effectively, to remove obstacles, and to provide the tools needed to achieve excellence
1.Reimbursement risks 2.Technological advancements and government interventions
1. Johnson & Johnson 2. Boston Scientific Corporation 3. B. Braun Melsungen AG
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