CR Bard SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1570
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SWOT Analysis of CR Bard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CR Bard

Parent Company

CR Bard

Category

Healthcare

Sector

Medical Equipment

Tagline/ Slogan

Advancing the delivery of healthcare

USP

Dedicated to pursuing technological innovations that offer superior clinical benefits while helping to reduce overall costs

STP

Segment

Manufacture of medical equipments

Target Group

Manufacture of vascular, urology, oncology and surgical specialty products

Positioning

Core values of Quality, Integrity, Service, and Innovation

SWOT Analysis

Strengths

1. 100+ Years of Medical Technology Innovation
2. Well known industry associations - sponsor of the AdvaMed Code of Ethics
3. Best known for having introduced the Foley catheter in 1934

Weaknesses

1. Weak brand equity
2.Product portfolio and geographical presence

Opportunities

1. Anticipating and exceeding customer expectations
2. Encourage inventive concepts and solutions from our employees and from inventors and physicians
3. Communicate effectively, to remove obstacles, and to provide the tools needed  to achieve excellence

Threats

1.Reimbursement risks
2.Technological advancements and government interventions

Competition

Competitors

1. Johnson & Johnson
2. Boston Scientific Corporation
3. B. Braun Melsungen AG



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