Hospira SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1211
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SWOT Analysis of Hospira with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hospira

Parent Company

Hospira

Category

Health care

Sector

Medical Equipment

Tagline/ Slogan

Advancing Wellness

USP

Broad commitment to healthcare, supported by a wide variety of products that help improve the well being of patients around the world

STP

Segment

Injectable drugs and infusion technologies

Target Group

Patients, hospitals

Positioning

Progressive, positive and purposeful approach

SWOT Analysis

Strengths

1. Portfolio of specialty injectable drugs
2. Strategic acquisitions enabling Hospira to strengthen its business
3. product portfolio includes cardiovascular drugs, analgesics,  nesthetics, anti-infectives and oncology injectables
4. broad product portfolio in the specialty injectable pharmaceuticals market helps Hospira in catering to its customer needs besides enhancing the company’s brand image

5. Good market reputation and wide variety of services offered

6. Strong customer centric approach

Weaknesses

1. FDA warning letter regarding Rocky Mount manufacturing facility
2. Intense competition means limited growth in market share

Opportunities

1. Further expansion in emerging countries likely to strengthen Hospira’s manufacturing capacity
2. Launch of generic injectable pharmaceutical products
3. Global tie-ups and associations can strengthen brand

Threats

1. Dependence on GPO and IDN pricing agreements could affect margins
2. Intense competition could affect the company’s market share
3. Exposure to cost-containment efforts may have a negative impact on the company’s sales and profitability

Competition

Competitors

1. Baxter International Inc.
2. Pfizer Inc
3. Terumo Corporation



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