Intuitive Surgical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2221
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SWOT Analysis of Intuitive Surgical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intuitive Surgical

Parent Company

Intuitive Surgical

Category

Healthcare

Sector

Medical Equipment

Tagline/ Slogan

Improving patient outcomes

USP

Success of our business rests on providing surgeons with products that

in their hands, improve patient value

STP

Segment

Designing, manufacturing, and marketing of surgical systems for various surgical procedures

Target Group

Urologic surgery, gynecologic surgery,

Cardiothoracic surgery, general surgery and head and neck surgery.

Positioning

To improve the experience of patients undergoing

surgery by using computing and robotics to better surgical outcomes and accelerate recovery

SWOT Analysis

Strengths

1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery
2. Strong management and leadership
3. Passionate, creative, driven and capable individuals

Weaknesses

1.Use of robotic surgery has attracted some unwanted criticisms

Opportunities

1. Growth in gynecology in the United States and urology worldwide
2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia
3. Delivering new products to surgeons

4.Support innovative customers in new areas of surgery

Threats

1.Continous focus on technological advancements
2.Threat of negative publicity due to one mishap/accident

Competition

Competitors

1. Medtronic, Inc.
2. Accuray Incorporated
3. Curexo Technology Corporation


The table above concludes the Intuitive Surgical SWOT analysis along with its marketing strategy and brand parameters.

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