Posted in Pharmaceuticals and Healthcare, Total Reads: 1868
SWOT Analysis of Intuitive Surgical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Improving patient outcomes
Success of our business rests on providing surgeons with products that
in their hands, improve patient value
Designing, manufacturing, and marketing of surgical systems for various surgical procedures
Urologic surgery, gynecologic surgery,
Cardiothoracic surgery, general surgery and head and neck surgery.
To improve the experience of patients undergoing
surgery by using computing and robotics to better surgical outcomes and accelerate recovery
1. Global leader in the rapidly emerging field of robotic-assisted minimally invasive surgery 2. Strong management and leadership 3. Passionate, creative, driven and capable individuals
1.Use of robotic surgery has attracted some unwanted criticisms
1. Growth in gynecology in the United States and urology worldwide 2. Improving our reach internationally, particularly through our direct commercial teams in Europe and Asia 3. Delivering new products to surgeons
4.Support innovative customers in new areas of surgery
1.Continous focus on technological advancements 2.Threat of negative publicity due to one mishap/accident
1. Medtronic, Inc. 2. Accuray Incorporated 3. Curexo Technology Corporation
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