Posted in Pharmaceuticals and Healthcare, Total Reads: 1267
SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pioneers in hearing
Innovation is deeply embedded in the DNA
Hearing aids and systems
Innovation leader in the global hear caring market
1. The leading provider of hearing systems 2. Global presence in more than 90 countries and employs over 8,000 people 3. Own wholesale network and distributes its products through independent distributors
1.Generate new products to make a difference 2.Focus on true innovation to sustainable success in industry 3.Improve global partner network of professionals
1.Partnership with boots UK – Similar partnerships can drive growth 2.Social campaigns can create a major impact on brand publicity
1.Competitive industry 2.Focus on research capabilities
1. GN Store Nord A/S 2. Siemens Healthcare 3. Amplifon S.p.A.
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