Sonova Holding SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1575
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SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonova Holding

Parent Company

Sonova Group

Category

Health care

Sector

Medical equipment

Tagline/ Slogan

Pioneers in hearing

USP

Innovation is deeply embedded in the DNA

STP

Segment

Medical equipment

Target Group

Hearing aids and systems

Positioning

Innovation leader in the global hear caring market

SWOT Analysis

Strengths

1. The leading provider of hearing systems
2. Global presence in more than 90 countries and employs over 8,000 people
3. Own wholesale network and distributes its products through independent distributors

Weaknesses

1.Generate new products to make a difference
2.Focus on true innovation to sustainable success in industry
3.Improve global partner network of professionals

Opportunities

1.Partnership with boots UK – Similar partnerships can drive growth
2.Social campaigns can create a major impact on brand publicity

Threats

1.Competitive industry
2.Focus on research capabilities

Competition

Competitors

1. GN Store Nord A/S
2. Siemens Healthcare
3. Amplifon S.p.A.


The table above concludes the Sonova Holding SWOT analysis along with its marketing and brand parameters.

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