Terumo SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1287
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SWOT Analysis of Terumo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Terumo

Parent Company

Terumo

Category

Health care

Sector

Medical equipment

Tagline/ Slogan

Contributing to society through healthcare

USP

Respect for individual and promotion of intercultural understanding

STP

Segment

Manufacture and sale of a range of medical products and equipment

Target Group

General hospital products, disposable medical equipment, medical electronic products, diabetes care products

Positioning

Terumo’s unique technology makes medical treatment kinder and gentler

SWOT Analysis

Strengths

1. Robust product portfolio
2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
3. Strong R&D capabilities
4. Global presence mitigating concentration risks

Weaknesses

1. Product recalls have affected reputation/ loss of market share

Opportunities

1. Strategic acquisitions likely to promote new growth opportunities
2. Focus on South East Asia to diversify production base
3. Strategic alliances likely to improve market position

4. Ageing population to spur product demand

Threats

1. Stringent regulations could undermine domestic and international sales position
2. Cost containment measures in Japan could limit profit growth
3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth

Competition

Competitors

1. Eisai Co., Ltd.
2. Dainippon Sumitomo Pharma Co., Ltd
3. Astellas Pharma



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