Varian Medical Systems SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1415
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SWOT Analysis of Varian Medical Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Varian Medical Systems

Parent Company

Varian Medical Systems

Category

Health care

Sector

Medical equipment

Tagline/ Slogan

A partner for life

USP

We equip the world with new tools

STP

Segment

Medical Equipment

Target Group

Oncology , X – Ray , security and inspection products

Positioning

Focus energy on saving lives

SWOT Analysis

Strengths

1. World's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radio surgery, proton therapy, and brachy therapy
2. More than 6,000 of Varian's medical products are in service
3. Global presence

Weaknesses

1.Limited acquisition history
2.Need to diversify across geographies and across product lines
3.Develop a brand equity and strong sales channel

Opportunities

1.Demographic trends are favorable
2.Universal health care
3.Less sensitive to economic changes

Threats

1.Government interventions can be positive or negative
2.Competitive industry

Competition

Competitors

1. Accuray Incorporated
2. Elekta AB (publ)
3. Siemens Healthcare (privately held)



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