Mankind Pharma SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2551
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SWOT Analysis of Mankind Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

­Mankind Pharma

Parent Company

Mankind

Category

Personal care and pharma

Sector

FMCG

Tagline/ Slogan

Mankind serving life

USP

One of the fastest growing companies through aggressive product launch and promotion strategies

STP

Segment

Medicines, OTC and FMCG products

Target Group

All Indian households especially middle class

Positioning

Company whose mission is to support a healthy & active lifestyle through a broad portfolio of Pharma, OTC & FMCG products

SWOT Analysis

Strengths

1. It is one of the largest pharmaceutical company in India and  was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health

2. The company's product pipeline ranges from pharma to over-the-counter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72

3. A strong distribution network with 62 C&F agents & 6000 Stockists.

4. Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product sales

Weaknesses

1. Presence in very niche categories which constitute a very small part of consumer’s regular purchases

2. It is perceived more of a Pharma company and not that strong in FMCG

Opportunities

1. With growing awareness and modernization, the demand for its products is bound to rise

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Threats

1. Intense and increasing competition amongst other FMCG companies
2. The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult
3. Competition from unbranded and local products

Competition

Competitors

1. Cipla

2. Lupin



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