Adcock Ingram SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1706
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SWOT Analysis of Adcock Ingram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adcock Ingram

Parent Company

Adcock Ingram

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Adding value to life

USP

Heritage quality and integrity

STP

Segment

Health and wellness, addiction awareness

Target Group

Healthcare professionals operating in these areas

Positioning

Adcock Ingram operates in several unique areas: addiction awareness, Alzheimer’s disease, Anti –retroviral Portfolios

SWOT Analysis

Strengths

1. Trusted brand and good position in the industry
2. The company's consumer healthcare division focuses on consumer health, personal care, and household hygiene products, which are distributed to cash and carry and retail outlets
3. Unique addiction awareness regime
4. The website of the brand is very interactive and consulting in nature

5. One of the leading companies in South Africa

6. It has well established brands like Cosmelite, Flucos, Jactocos, Vonder

Weaknesses

1. The products and services listed on the site may be available only in certain parts of the country
2.The drugs administered under self-medication regime, if cause a trouble to any consumer can result in a huge legal and human rights fiasco
3. The brand relies heavily on African market and has limited presence in emerging markets

Opportunities

1. Company can explore and exploit are sized up and its growth potential assessed in the profile
2. Tie-ups with global pharma brands and hospitals
3. Strategic collaboration with other companies. For example, Novo Nordisk announced a strategic collaboration with Adcock Ingram on the marketing, promotion and distribution of its Hormone Replacement Therapy (HRT) Portfolio

Threats

1. Economic recession affects prescription pharmaceutical business
2. Growing competition and lower profitability

3. The intricacies of manufacturing and pricing, and the shrinking spending power of consumers, which have hit the ‘over-the-counter’ profits badly

Competition

Competitors

1. Cipla Medpro
2.Aspen Pharma
3.Litha Pharma

 


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