Ascent Hearing Care SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1213
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SWOT Analysis of Ascent Hearing Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ascent Hearing Care

Parent Company

Ascent Hearing Care

Category

Audiology and hearing

Sector

Healthcare

Tagline/ Slogan

-

USP

Ascent Hearing Care is a UK high street retailer of hearing aids and assistive listening devices

STP

Segment

People with auditory problems

Target Group

Healthcare professionals operating in these areas, individuals with hearing troubles

Positioning

One stop solution to all your hearing aids and assistive listening devices

SWOT Analysis

Strengths

1. One of a kind service provider for hearing consultation
2. The website also functions as an information resource concerning hearing aids and hearing health
3. The retail shop is a trusted stop for all the hearing aid equipment
4. The store also provide free consultation

5. The company advertises through magazines and mail campaigns

Weaknesses

1. Relatively narrow geographic focus is competitive disadvantage
2. Untapped markets due to lack of relationship with suppliers and other partners

Opportunities

1. Services through mobile applications
2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
3.Collaborative tie ups with hospitals, clinics, medical professionals etc.

Threats

1. Competition from local hearing clinics
2.The products require constant innovation to maintain the edge over the competitors

Competition

Competitors

1. The Hearing Company
2. Cubex: Independent Hearing Aid Audiologists
3. The Tinnitus Clinic

 


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