Posted in Pharmaceuticals and Healthcare, Total Reads: 742
SWOT Analysis of CapeRay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Works in the niche segment of manufacturing and supplying medical imaging equipment for the diagnosis of breast cancer
Hospitals, Oncologists, Clinics who perform mammography
Healthcare professionals operating in these areas
Combines the attributes of each modality to improve the sensitivity and specificity for detecting breast cancer
1. CapeRay is committed to the manufacture of breast screening equipment using the latest advanced technology 2. Extensive research to develop an innovative approach for breast cancer diagnosis 3. Combines the best of low dose X-rays and ultrasound to enhance clinicians’ ability to detect breast cancer
4.Strong brand image in the country
5. One of the biggest companies in South Africa in the sector
1. The brand relies heavily on African market and has limited presence in emerging markets 2. Immense focus on technological advancements and research capabilities
1. Increasing awareness in the society about breast cancer and promoting regular check-ups among women at an early age 2. Not affected by economic climate 3.Tie ups with large hospitals can be a huge opportunity
1.Capital intensive manufacturing segment 2. Need for continuous innovation 3.Stringent government rules and quality control measures
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