Chemeq SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 581

SWOT Analysis of Chemeq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Chemeq Technologies Pty Ltd


Pharmaceuticals, Biotechnology and Life Sciences



Tagline/ Slogan



Patented a unique anti-microbial polymer providing the human health, personal care, specialized industrial markets, and animal health markets



Infectious diseases as well as for agricultural and industrial use

Target Group

Healthcare professionals, doctors, pharmacists


A safe, effective and resistance-free alternative to antibiotics and conventional biocides

SWOT Analysis


1. The market for anti-microbials is significant, with the specialty anti-microbial market for industrial biocides
2. Deliver innovative employee assistance programmes to companies of all sizes in the public, private and voluntary sectors
3.  The flagship product of the company, Cereese is a soluble, non-toxic, polymeric PPPA active ingredient that is effective against all micro-organisms, including bacteria, fungi, bacterial spores and viruses
4.  Chemeq’s anti-microbial intellectual property has been spun off into a new company, Chemeq Technologies, which will seek partnering opportunities to develop the products.

5. Strong presence in the Australian market


1. Investments in research and development only at one plant
2. Competitive nature of the industry with immense focus on technological advancements and research capabilities


1.The extensively patented PPPA is a class-leading new technology designed to deal directly with the growing international animal and human healthcare problem presented by antibiotic resistance bacteria or "superbugs"
2.It is looking to partner with - companies with a track record of commercialization success


1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply
2. Pricing pressures
3. Technological problems



1. AusBiotech
2. Cochear Ltd.


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