Chemeq SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 727
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SWOT Analysis of Chemeq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chemeq

Parent Company

Chemeq Technologies Pty Ltd

Category

Pharmaceuticals, Biotechnology and Life Sciences

Sector

Healthcare

Tagline/ Slogan

-

USP

Patented a unique anti-microbial polymer providing the human health, personal care, specialized industrial markets, and animal health markets

STP

Segment

Infectious diseases as well as for agricultural and industrial use

Target Group

Healthcare professionals, doctors, pharmacists

Positioning

A safe, effective and resistance-free alternative to antibiotics and conventional biocides

SWOT Analysis

Strengths

1. The market for anti-microbials is significant, with the specialty anti-microbial market for industrial biocides
2. Deliver innovative employee assistance programmes to companies of all sizes in the public, private and voluntary sectors
3.  The flagship product of the company, Cereese is a soluble, non-toxic, polymeric PPPA active ingredient that is effective against all micro-organisms, including bacteria, fungi, bacterial spores and viruses
4.  Chemeq’s anti-microbial intellectual property has been spun off into a new company, Chemeq Technologies, which will seek partnering opportunities to develop the products.

5. Strong presence in the Australian market

Weaknesses

1. Investments in research and development only at one plant
2. Competitive nature of the industry with immense focus on technological advancements and research capabilities

Opportunities

1.The extensively patented PPPA is a class-leading new technology designed to deal directly with the growing international animal and human healthcare problem presented by antibiotic resistance bacteria or "superbugs"
2.It is looking to partner with - companies with a track record of commercialization success

Threats

1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply
2. Pricing pressures
3. Technological problems

Competition

Competitors

1. AusBiotech
2. Cochear Ltd.
3.Florigene


The table above concludes the Chemeq SWOT analysis along with its marketing strategy and brand parameters.

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