Circle Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 850
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SWOT Analysis of Circle Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Circle Healthcare

Parent Company

Circle Healthcare cofounded by Ali Parsa and Massoud Fouladi

Category

Hospitals and Healthcare clinics

Sector

Healthcare

Tagline/ Slogan

We believe hospitals can be better

USP

Offers treatment and consultation services

STP

Segment

People in need of surgery or health consultation

Target Group

NHS patients, Self-funding patients, insured patients

Positioning

A complete healthcare solution

SWOT Analysis

Strengths

1. Variety of surgeries and treatments and consultation
2. Awarded a contract to run 1st National Health Service (NHS) hospital 
3. Employee co-owned
4. Affordable treatments for patients

5. It has a high focus on operational efficiency

Weaknesses

1. Only 4 major places covered in UK
2.Limited services line means limited market share

Opportunities

1. Expansion to other countries and within UK
2.Offer Psychiatric treatments
3.Offer treatment for children

Threats

1.Small private clinics located at convenient distances
2. Specialty hospitals in UK
3.Changes in Insurance plans or government policies

Competition

Competitors

1. Bassetlaw Hospital
2. Royal United Hospital
3. Hinchingbrooke Hospital

 

The table above concludes the Circle Healthcare SWOT analysis along with its marketing and brand parameters.

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