CSL Limited SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3069
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SWOT Analysis of CSL Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSL Limited

Parent Company

CSL Limited

Category

Biotechnology

Sector

Healthcare

Tagline/ Slogan

-

USP

Ope rates in the niche area of blood plasma derivatives, vaccines, anti-venom, and cell culture reagents used in various medical and genetic research and manufacturing applications

STP

Segment

BIotechnology and Healthcare

Target Group

Hospitals, clinics

Positioning

We develop and manufacture vaccines and plasma protein biotherapies.

SWOT Analysis

1. Biotechnology industry is one of the fastest growing industry in the world and CSL is a reliable brand in this field in Australia

2. Extensive R&D capacity
3. CSL operates in the niche segment of vaccines, anti-venom, genetics etc.

4. The company has products like  blood plasma derivatives, vaccines, antivenom, and cell culture reagents

Weaknesses

1. Diseconomies to scale
2.Ethical issues related to field of genetics etc.
3.Huge investments of both time and money are required to develop a new technology

Opportunities

1. Increasing awareness about uses of stem cells, enzymes etc. CSL can expand into these business areas
2.New technologies like nanotechnology are emerging which can be combined with biotechnology to develop next generations of medicines and technologies
3.Tie ups with large hospitals to promote the usage of stem cells.

Threats

1.Strict regulations from government
2.Skilled labor is required for the industry
3.A number of biotech companies have already begun offshoring certain activities, one of the major ones being the sheer volume of medical chemistry contract work that is now being done in China

Competition

Competitors

1. Life Therapeutics
2. Peptech
3. Pharmasynth

 

The table above concludes the CSL Limited SWOT analysis along with its marketing and brand parameters.

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