Four Seasons Health Care SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1571
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SWOT Analysis of Four Seasons Health Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Four Seasons Health Care

Parent Company

Four Seasons Health Care

Category

Nursing and residential care home services

Sector

Healthcare

Tagline/ Slogan

-

USP

It owns and operates over 500 care centres and nursing homes and employs over 21,000 people across the UK

STP

Segment

Patients who are physically frail or suffering from the onset of dementia, chronic neurological conditions, or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Specialist care and support services for people with learning difficulties, mental health problems, dementia and complex behaviours presentation, alcohol-related brain disorders and physical disabilities

Positioning

An independent healthcare provider of nursing homes, care homes and specialist units throughout the UK

SWOT Analysis

Strengths

1. Highly-skilled clinical staff

2.History of successful Open day events

3.These care homes have strong ethos of openness, sharing and commitment to increasing patient confidence

4. Local charities willing to participate

5. Over 500 clinics spread across the UK shows its presence

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

3. Services too stretched for additional activity

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

Competition

Competitors

1.Bupa Home Healthcare
2.Healthcare at Home
3.Ark Home Healthcare

 


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