General Healthcare Group SWOT Analysis, USP & Competitors

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SWOT Analysis of General Healthcare Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Healthcare Group

Parent Company

General Healthcare Group

Category

Healthcare services

Sector

Healthcare

Tagline/ Slogan

-

USP

Leading provider of independent health care services in the UK

STP

Segment

People in need of surgery or health consultation

Target Group

NHS patients, Self-funding patients, insured patients

Positioning

A complete healthcare solution

SWOT Analysis

Strengths

1. Have a well deserved reputation for consistent achievement in these areas throughout the independent health care sector
2. Clinical excellence, quality of service and efficiency
3. Strong revenue and profit growth during a challenging year
4. Runs around 70 hospitals across UK

5. It also owns BMI Healthcare which is UKs largerst

Weaknesses

1. Limited services line means limited market share
2.Limited presence across geographies

Opportunities

1.To maximise the potential of GHG hospitals Apax formed a consortium of investors with complementary expertise
2. Expansion to other countries and within UK
3. Offer treatment for children

Threats

1.Small private clinics located at convenient distances
2.Specialty hospitals in UK
3.Changes in Insurance plans or government policies

Competition

Competitors

1. Bassetlaw Hospital
2. Royal United Hospital
3. Hinchingbrooke Hospital

 

The table above concludes the General Healthcare Group SWOT analysis along with its marketing and brand parameters.

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