Healthscope SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1437
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SWOT Analysis of Healthscope with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Healthscope

Parent Company

Healthscope

Category

Hospitals, Pathology laboratories

Sector

Healthcare

Tagline/ Slogan

-

USP

Operation of private hospitals, pathology testing services

STP

Segment

People in need of medical, surgical, specialised rehabilitation and mental health

Target Group

High acuity metropolitan hospitals, some co-located with public hospitals, as well as regional and suburban hospitals

Positioning

Leading private healthcare services providers operating private hospitals, Australian pathology and medical centres, and international pathology

SWOT Analysis

Strengths

1. Healthscope also operates an expanding network of pathology services in New Zealand, Malaysia, Singapore and Vietnam
2. Many hospitals, dedicated mental health hospitals and rehabilitation facilities
3. The provision of pathology testing services and the operation of medical centres in Australia

4. Industry leader in driving quality and innovation

Weaknesses

1. Despite being a strong  brand, had a limited market share due to international competitors
2. Strict govt regulations and policies affects operational efficiency

Opportunities

1. Healthscope operates in different segments which may result in loss of focus
2. Increasing stringency in rules upa announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Threats

1. Healthscope opera and regulations of running a hospital

Competition

Competitors

1. Pulse Health Group
2. St John of God Health Care
3. Ramsay Health Care

 

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