Posted in Pharmaceuticals and Healthcare, Total Reads: 1392
SWOT Analysis of Healthscope with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hospitals, Pathology laboratories
Operation of private hospitals, pathology testing services
People in need of medical, surgical, specialised rehabilitation and mental health
High acuity metropolitan hospitals, some co-located with public hospitals, as well as regional and suburban hospitals
Leading private healthcare services providers operating private hospitals, Australian pathology and medical centres, and international pathology
1. Healthscope also operates an expanding network of pathology services in New Zealand, Malaysia, Singapore and Vietnam 2. Many hospitals, dedicated mental health hospitals and rehabilitation facilities 3. The provision of pathology testing services and the operation of medical centres in Australia
4. Industry leader in driving quality and innovation
1. Despite being a strong brand, had a limited market share due to international competitors 2. Strict govt regulations and policies affects operational efficiency
1. Healthscope operates in different segments which may result in loss of focus 2. Increasing stringency in rules upa announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer 2. Reaching emerging economies through tie ups and associations 3. Increasing awareness of healthcare solutions
1. Healthscope opera and regulations of running a hospital
1. Pulse Health Group 2. St John of God Health Care 3. Ramsay Health Care
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