Hikima Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1003
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SWOT Analysis of Hikima Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hikima Pharmaceuticals

Parent Company

Hikima Pharmaceuticals PLC

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

-

USP

Hikma develops, manufactures and markets pharmaceutical products in key therapeutic areas.

STP

Segment

Therapeutic areas such as oncology, diabetes and cardiovascular diseases

Target Group

Healthcare professionals, doctors & hospitals

Positioning

Hikima aims to provide better access to medicines by delivering high quality, cost effective products to patients

SWOT Analysis

Strengths

1. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart from competitors in the Middle East and North Africa
2. Successful research and development team
3. Attractive licensing partners
4.  Identifying and developing new generic pharmaceutical products

Weaknesses

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets
3. High reliance on few blockbuster drugs

Opportunities

1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets
2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases
3. Hikma’s facilities in Jordan and Saudi Arabia have been successfully inspected by the FDA, which provides us with the capability to produce products for the US market in the MENA region, at lower costs

Threats

1. Stringent drug development guidelines
2. Competition coming up with effective drugs
3. Strict govt policies relating to the pharma industry

Competition

Competitors

1. 3M – 3M Health Care Ltd,

2. A&H – Allen & Hanburys Ltd

3. Abbott – Abbott Laboratories Ltd

 


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