Hikima Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1067

SWOT Analysis of Hikima Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hikima Pharmaceuticals

Parent Company

Hikima Pharmaceuticals PLC





Tagline/ Slogan



Hikma develops, manufactures and markets pharmaceutical products in key therapeutic areas.



Therapeutic areas such as oncology, diabetes and cardiovascular diseases

Target Group

Healthcare professionals, doctors & hospitals


Hikima aims to provide better access to medicines by delivering high quality, cost effective products to patients

SWOT Analysis


1. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart from competitors in the Middle East and North Africa
2. Successful research and development team
3. Attractive licensing partners
4.  Identifying and developing new generic pharmaceutical products


1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets
3. High reliance on few blockbuster drugs


1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets
2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases
3. Hikma’s facilities in Jordan and Saudi Arabia have been successfully inspected by the FDA, which provides us with the capability to produce products for the US market in the MENA region, at lower costs


1. Stringent drug development guidelines
2. Competition coming up with effective drugs
3. Strict govt policies relating to the pharma industry



1. 3M – 3M Health Care Ltd,

2. A&H – Allen & Hanburys Ltd

3. Abbott – Abbott Laboratories Ltd



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